How To Get Affiliates to Promote Your Products/Services
Finding the best affiliate marketers is easier than you think. There is no magic trick, no algorithm, and no secret sauce. There is hard work and a few tips for finding the right people - your affiliates, partners, and co-workers. These are so important because if it weren't for them, you'd have another useless blog. But with them, you'll not only be able to build a site that profits but also grow an empire.
How To Find Affiliate Marketers
Here are some ideas on how to find and work with fantastic affiliate marketers:
Google Relevant Keywords.
Google is the biggest search engine in the world, so it makes sense that anyone interested in your product would look for it there first. This will allow them to see who else is selling your product, how much they are selling it for, how much commission they are offering, and whether or not they offer any special incentives.
Join Affiliate Networks
Affiliate networks help connect merchants with affiliates interested in promoting their products. They usually take a cut of the profit made by their affiliates, but this can help speed up the process of finding good affiliates for your products.
ShareASale is a good option.
Join Online Groups And Forums
You probably already have a few websites you regularly visit where people discuss topics related to your industry or niche (e.g., Facebook groups). This is another excellent place to find potential affiliates — just ensure they have something useful to say about your products!
Use SEO tools
Google's Keyword Planner is an excellent tool for finding potential keywords or phrases your target audience might be searching for. You can also use SEMrush or Ahrefs' free version to do this.
Reach Out To Your Existing Customers
If you have an existing customer base, it makes sense for them to be part of your affiliate program. So don't just focus on new affiliates — reach out to your existing customers and ask if they would be interested in promoting your product or service as an affiliate too!
You can also use Frase. Frase AI Artificial Intelligence SEO tools help you research, write, and optimize high-quality SEO content in minutes.
Leverage Your Website
Suppose you have a blog with plenty of content around a target keyword. In that case, it's worth reaching out directly to bloggers who cover similar topics and asking them if they'd like to become an affiliate for you instead of only writing about other products and services.
Use Social Media
Social media is excellent for finding people interested in your products or services. If you have an existing audience on Twitter, Facebook, or Instagram, you can use it as a starting point for finding affiliates. You can also use social media to find people who aren't current customers but might be interested in learning more about your business.
Ask Customers For Referrals
After you have established relationships with customers and they are happy with their purchases, ask them if they know anyone else who might be interested in what you're selling. If they don't know anyone offhand, ask them if they would be willing to send out an email blast explaining what you do and why someone should buy from you instead of from another company. This way, if any of their contacts respond favorably, they will know to whom to refer those leads.
Put Out Ads
If you're looking for someone with experience in your niche, put an ad on sites like Craigslist or LinkedIn. You can also use Google AdWords or Facebook Ads to target specific keywords, which will help you find people actively searching for opportunities in that area.
Message Your Regular Customers
If you have any customers who regularly buy from you, they're great people to message about working together as affiliates. They already trust you, so there won't be much convincing needed — just tell them what benefits they'll get from being an affiliate for your business and ask if they're interested.
Reach Out To Niche Bloggers
If you have a product or service that would appeal to a niche audience, reach out to bloggers in that niche and ask if they'd like to feature it on their blog. You can find bloggers by Googling "top blogs" in your industry or asking an industry expert for recommendations.
Partner With Similar But Non-Competing Websites
If other websites in your niche aren't direct competitors, reach out to their owners and see if they're interested in working together. This way, you can promote each other's sites and products, leading to more traffic and revenue for both of you.
Look For Key Social Media Personalities
Social media personalities are often the first people that come to mind when you think of affiliate marketers. They can be a great source of traffic and sales if they have an audience that aligns with yours.
Look for people who have a lot of followers on social media platforms like Instagram and Twitter, as well as YouTube channels with thousands of subscribers. These people are often called influencers because they have a lot of influence over their audience (and their purchase decisions).
Partner With Industry Influencers And Experts
Affiliate marketers are often experts in their fields, whether tech, beauty, or fashion. They know the ins and outs of their industry, so if they recommend your product or service, people will trust their opinion and try it.
Search On Social Media Groups And Forums
Social media groups and forums are great places to find affiliate marketers. These platforms are full of people who are passionate about their niche and would love to promote products they love. Even if they don't have a blog or website, they will have social media profiles where they share their favorite products. They could also post guest posts on other blogs or websites about their favorite products.
Invite Existing Customers
If you already have customers who love your brand and want to support it, sending them an invite to become an affiliate can be an excellent way to increase sales without having to recruit new affiliates yourself. You may even want to incentivize them by offering them a commission for every sale that comes from their link.
Create An Easy-To-Find Program Landing Page
If you want to attract top-performing affiliate marketers, you need to make it easy for them to find your program. Most affiliate marketers use software like Google Analytics or LinkShare to find e-commerce sites that accept affiliates. Your job is to make sure your program gets listed on those platforms so that affiliates can easily find it when they look for opportunities.
In short, if you want to find great content affiliates, consider adjusting to these three things: your expectations, your approach, and how you communicate. This should help weed out the bad companions while encouraging more good ones, allowing your affiliate marketing efforts to thrive.