Search Engines Worldwide

Google it's the worldwide leader in the search engine market.

It commands a dominant position because it is the search engine that is used by the overwhelming majority of people around the world.

The second one is Bing, with a proportionally smaller percentage.

I want to mention some other search engines in this article, that I believe is worth mentioning if you want to do SEO in specific countries.

If you want to bring traffic to a website in Russia, it's good to consider doing SEO for Yandex, which is used by about 55% of the population. Google comes second in Russia.

If you want to increase the audience of a website in China, you can consider doing SEO for Baidu, which is used by about 75% of the population.

If you have a website in South Korea, it will be wise to do SEO for Naver which holds about 75% of the South Korean market.

The last search engine I will mention is Seznam, which is based in Czech Republic, and it's not more popular than Google.

It is only used by about 16% of the population in the Czech Republic, but it's good to keep in mind if you own or you want to create a website in the Czech Republic.

If you want to do SEO for Google or Yandex you can use Serpstat for that.

Serpstat is an all-in-one growth hacking tool that can be used for content marketing, search analytics, SEO, PPC, and so on.